Algorithmic Perfumery

(in partnership with Cairotronica and the American University in Cairo)

At Algorithmic Perfumery, participants walk away with tangible and usable memorabilia of the work. A unique scent is made and compounded on-site, based on a questionnaire to be finished by the participant. The test consists of psychological, sociological, cultural questions and a few focused on scent preference. By experiencing the artwork physically, participants contribute to the ongoing research to improve Artificial Intelligence and reinvent the future of perfumery.